A teaser/highlights trailer is a lot shorter than a theatrical trailer
and is generally 60-90 seconds long. The main purpose of teaser trailers is to
create excitement for the film and so they will contain the most exciting parts
of a film in order to entice the audience, without giving away any significant
plot details. These trailers will start circulation months before the film is
released in order to create the initial buzz for the film. For example Evil Dead (2013) Trailer:
A scene trailer is longer than a teaser trailer, and will contain
information about the plot details and develop the characters that are in the
film, to an extent. The purpose of scene trailers is to keep up the hype before
the film’s release and also appeal to a specific demographic. By releasing plot
details, the distribution company are attracting an audience who may find the
plot intriguing and therefore decide to go and see the film. These trailers are
usually released 1-2 months before the actual films release and this ensures
that the target demographic is aware of the release date of the film. For example Cloverfield (2008) Trailer:
Our group has decided to create a highlights trailer due to the
narrative of our film. We feel that it would be more effective to create
excitement by using multiple scenes from the film rather than concentrating on
a particular scene because our target demographic would be more attracted to
this. Also, we want to incorporate all the best parts of the film in order to
intrigue our audience but we are conscious that we don’t want to give away any
significant plot details that may ruin the film.
The slow, harmonising music begins on a black screen and the audience
hears a voice over of Alex (Maria) which is reminiscent of the iconic parallel music shown in the opening credits of Halloween which can be heard above. of After a short sentence of dialogue, the
shots begin to appear at a slow pace. The slow montage begins with a romantic
scene of Lee (Jordan) brushing his wife's hair and putting it in a plait for
her before bed. Collision cutting is then used to show the couple arguing with
each other before the husband storms out, slamming the door behind him which
interconnects with her opening a drawer in her husbands office. She picks up a
single photo that she finds of her friend who is also blonde and the shot then
fades to when the photo was taken. A series of photos are then taken from the
point of view of an unknown person and shots are divided by the click of a
camera. Quick flash of a blonde woman (Kelsey) tied to a chair and gagged
struggling to break free. Home video of an intimate memory of the couple
together having a picnic or something like that. Another flash shows the same
women with her throat cut. The home video is now shown again but only lasts
half the time as the horror becomes more frequent and the scene is cut off mid
sentence to emphasise the broken relationship and black screen is shown. The
music picks up as the action builds with a fast montage of captured women with
bags over their heads and a close up of a woman running away all with a grimy
feel to it. The music then comes to a halt and there is an extreme close up of
a womans eyes and a muffled scream is heard as she is being cut with a knife
however this is not shown because restricted narration is used for
effectiveness. The next shot is of the main woman shaking her head and shouting
aggressively and another fast montage begins to build pace and conflict is
shown with her fighting for her life which climaxes with a final shot of a
bloody knife falling to the floor.
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