The Masthead for this magazine is in large,
bold, uppercase typography. This is due to the fact that the designers of the
magazine are trying to capture the attention of their target audience; in this
case it would be horror fans. The main title of the magazine is ‘FANGORIA’,
this is clever play on words by incorporating ‘FAN’ and ‘GORE’, this is
appealing to horror fans due to the fact a lot of horror contains gore and that
is a component they are familiar with and love, this is why the cover lines
contain gory horror films and characters. The yellow and red colouring of the
title is used to create an uncomfortable colour clash, to makes you think of
gore straight away with things such as cuts, wounds and infection. This sets
the tone for the magazine almost instantly with the play on words and the
colour scheme used.
The primary colour scheme is red, yellow, and white. Red is
used to place the most emphasis on important part of the magazine such as the
main cover line. This is because of the strength that the colour possesses, it stands
out above white and yellow in the places it is used and is a commonly used
feature in horror magazines. The yellow is used to create banners for the cover
lines to be placed separating it from the main image, linking in with the
masthead and some of the text of the main cover line as well as a graphic
element at the top left of the cover. It is used to signify the key features of
the magazine, the parts that are going to sell their magazine, their USP. The
main image is shot of the species of villain that are in the film, they contain
the most horror and gore within their characters. However, the image does not
show too much gore, it creates intrigue as all you can see is this disgusting
creature that features in a film it makes you want to read on a find out what
is happening. It is used to sell the story and not give too much away as well
as exposing you to this odd creature that gives you a sense of
uncomfortableness and sickness as soon as you look at. The creature is looking
directly at the lens too meaning that it seems as if it is looking it to your
eyes, this makes it very noticeable and eye-catching. The headline for the
magazine is ‘Gremlins 2: The New Batch These teeth were made for biting’ which
refers to the image where the creature is showing off his teeth with an evil
grin, this emphasises the main image. However, it does stand out to due to the
cleanliness of the white on this grimy yellow although it is not plain white.
The strapline is used to again emphasise the main article by stating ‘They’re
lovable and lethal’, giving a slight insight into the narrative.
Cover lines
have a slightly cleaner appearance but still keep in the theme with the unsettling
colour scheme in order to keep the flow of the magazine; some have graphical
elements and sub-images to emphasise certain features ‘The Feebles’ is made
eye-catching by the ‘Plus’ graphical element and the image below, enticing the
fans to the cover line opposed to the others. The sub images also both contain
important characters, all of which seem to be some kind of villain or monster.
A theme is set for the cover seeming as if it is a monster or villain issue ,
backed up by the famous horror films contained in the cover lines. All of these
components will grab the audience’s attention due to the fact that monsters are
a massive part of horror and often include gore, which is a large part of this magazine
and the demographic they are aiming at.
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