Evil Dead (2013) Trailer Analysis

Name of Film: Evil Dead
Year Released: 2013
Genre of Trailer: Horror
My Mark after viewing: 8/10

A girl seems to be possessed from Evil that has stemmed from a book, an evil that they then can't get rid of.

There are many aspects from this trailer that I thought were very clever and interesting, techniques and aspects that I would like to use in my own trailer. The editing was very quick creating a real sense of panic and then making the slower shots more intense, this is called collision cutting, this is shown by the part in the trailer where the car drives into the river, this is a short 2 second shot that its in the middle of a montage of different shots. There were lots of expressionist angles used that made them especially creepy as shown by the shot on 49 seconds into the trailer. The diegetic Sound FX accompanied the action with each bit of action being created separately allowing them to make them louder and more effective with in the trailer, shown by the the shot of the light bulb. The music fits in with the text very dramatically with the shots creating the imagery for the narrative and the inter titles telling us what is going on while still being dramatic shown by the montage scene from 1:30 to 1:43 in the trailer. Some parts of the trailer pushed many boundaries of horror, being very scary by not using restricted narration making the body horror very apparent and in the audience's face shown by the scene where the girl cuts her own tongue with a knife.

However, there were some aspects that I thought were unsuccessful and that may put off their target audience. The trailer gives away too much plot of the film, you feel like you already know what is going on before you even watch the film, I think this is down to the fact the trailer is too long being 2 minutes 20 seconds, this is best shown by watching the trailer in full. There were a few parts that were overly unrealistic and over the top, for example when the woman vomits. To add to the previous point, there also might be too much gore, you are introduced to a lot before you even watch the film which may take away the power of the horror in the film, for instance the part where the woman vomits black when she is getting tangled in the branches.

The average score for the trailer was 8.6, it had good inter titles, plenty of collision cutting, great use of music and was genuinely scary. Overall, a very good trailer.